Corporate branding is the construction of values, visual identity, and emotions with which the company should be associated. That is, building the personality, the form of communication, the colors and the image of the product in relation to the company.
Corporate branding is essential for the evolution of any company. When talking about smartphones, clothing, fast food and restaurants, you surely think of a specific brand, this is the result of a successful corporate branding that has led to that brand you thought of.
HOW TO APPLY CORPORATE BRANDING TO MY COMPANY?
To apply corporate branding in your company you must develop these areas and apply it in every action you’re going to take. In Brainfood Marketing you can find several specialists who can help and advise you.
Naming
In case you’re just starting and you haven’t yet chosen a name, remember that it’s not only a random choice you should make aaccording to your personal experiences. For the construction of a high value corporate branding it’ll be convenient to choose the name that’ll represent you according to the values and essence of your brand. So your customers will quickly recognize the particular sector you’re dedicated to or will associate you to a specific value.
Visual identity
The visual identity of the corporate branding for your company involves elements such as logo, typography, colors, website and social networks; these will be the main responsibles for building your visual identity of the company you’re developing.
Communication tone
To choose a tone of communication, the niche to which your company is dedicated is very important. In this area you’ll have to build the language with which you’ll speak to your audience.
It could be through a less formal communication, where in social networks you have the flexibility to share memes, anecdotes of humorous stories, ironic comments, etc. Or you could choose a tone of communication in your corporate branding that’s much more formal or semi-formal.
Keep in mind that there should always be a balance between your values, the niche you’re targeting and the elements that are generating the most receptivity in the public.
Image and presence
It becomes essential to define the values to which your brand will be associated, this will lead to define your presence. It will help you connect with your niche. For example:
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- Ferrari: Power and Quality.
- Rolex: Luxury and Exclusivity.
- Nike: Innovation and Teamwork.
- IKEA: Union and Simplicity.
Do you want to build a high value Corporate Branding? Contact us right now by clicking here and know about the branding development packages we have for you!
CORPORATE BRANDING OBJECTIVE
The objective of corporate branding is to create a strong, clear and precise image of the brand, the product and the services it offers to the public. In order to do this, it focuses on 3 main points which are the message, the delivery of values and the service of the staff.
Message
Communication is the fundamental basis of social relations. To take your message to your customers, employees, suppliers, and all those with whom your company interacts is an objective of corporate branding.
Prepare your staff
Endomarketing is essential for the development of your project, that’s why providing tools to the staff must be taken into account. They’re the first ones to transmit your essence to the outside world.
Deliver value
We are in a moment in which the one who teaches sells. Therefore, corporate branding will seek that your company provides content that educates your audience with conferences, training and other ways to expand information.
IMPORTANCE OF BRANDING
It’s important that you do not stop building your corporate branding because of the diverse benefits you receive. A company without building corporate branding is destined to remain stagnant.
Reach new audiences
It allows you to reach sectors that you hadn’t been able to reach before, this expands your market and your company’s profitability.
Visual identity
The construction of a corporate branding allows you to establish a visual identity with which your potential customers will relate you, either from your logo, or with your custom typography with which you can mark and make each element your own if you want.
Present in the population
When you transmit your message in the right way with the ideal strategy, you’ll impact your potential clients. They will keep you in their memory for a longer period of time.
Loyalty
With the association of values to your company, there will be people who’ll feel identified with your brand, which leads them to be more loyal to your products and prefer you over others.
Increases purchase security
As there is a constant and positive reference to your company or product when they are faced with the dilemma of choosing between different suppliers, they’ll choose the one they see as the most reliable and has the best reference.
EXAMPLES OF WHAT IS CORPORATE BRANDING
Coca-Cola
Undoubtedly the best brand in terms of corporate branding is Coca-Cola, which has become the most famous soft drink in the world. In their branding they’ve known how to bring the emotion of well being when drinking the delicious beverage, with its colors, tone of communication and corporate image. Drinking Coca-Cola becomes a tradition, to be connected to thousands of people who bring happiness.
Coca-Cola, uncovers happiness.
Starbucks
Their corporate branding strategy has not been to bring a coffee with an exotic flavor or the most exceptional coffee or anything like that, they’ve always focused on offering the best coffee shop experience. They’ve achieved this by selling themselves as a young environment that knows its customers by name, leaving it reflected in the cup where we enjoy our coffee.
Starbucks, the coffee that everyone wants to have in their hands.
Dove
Their success is driven by their ability to adapt to different audiences, they show themselves as promoters of real beauty. They manage to connect with emotions, generating empathy with the common woman, who has marks, blemishes or scars on her body. The commercials include women of different races and age ranges, which guarantees a greater reach.
Dove, the soap that contains moisturizing cream.
CONCLUSION
If you haven’t yet built your corporate branding strategy you’re wasting valuable time, so take the opportunity now that you know about corporate branding and examples and start making your company stand out.
