- Introduction
- Instagram Features
- TikTok Features
- Reach
- What are Instagram “reels”?
- How do Instagram reels work?
- Instagram Reels vs. TikTok
- Which one is better for businesses?
- Introduction
Social media is an excellent tool for businesses looking to generate organic traffic to their websites. According to data from SocialBakers, 78 percent of total social media traffic comes from organic content, meaning unpaid. For this reason, choosing the right platform to publish our content is key to achieving results. In this article, we will compare two of the most popular platforms for video publishing: Instagram vs. TikTok.
- Instagram Features:
Instagram is an image-based social network characterized by its photos, short videos, and more recently, “reels.” This platform has over one billion monthly active users, making it a very attractive platform for brands. According to Statista, 35 percent of marketers consider Instagram to be the most effective social network for their advertising campaigns.
- TikTok Features:
TikTok, on the other hand, is a short-video social network that has become very popular among teenagers and young adults. The platform has over 800 million active users worldwide, according to Sensor Tower. Although TikTok is a relatively new platform, it has managed to attract large brands such as Nike, Gucci, and Adidas.
Regarding videos, Instagram and TikTok are similar in many ways. Both platforms allow users to record, edit, and publish videos that are a few seconds long. They also offer tools for users to add filters, special effects, and music to their videos.
- Reach:
In terms of reach, Instagram has an advantage over TikTok. According to Statista, 70 percent of Instagram users said they see brand content on the platform, while only 47 percent of TikTok users said the same. This is partly due to the fact that Instagram has a larger and more diverse audience than TikTok.
Regarding interaction, TikTok has an advantage over Instagram. According to Forrester, 64 percent of TikTok users said they interact with brands on the platform, while only 40 percent of Instagram users said the same.
- What are Instagram “reels”?
Instagram “reels” are short videos up to 15 seconds long that can be edited and customized with special effects, filters, and music. “Reels” can be posted on a person’s feed or story, and they can also be shared on other social networks such as Facebook and Twitter.
- How do Instagram reels work?
Instagram “reels” work the same way as videos on TikTok. Users can record, edit, and publish their videos, as well as add hashtags to link them to a topic so that the content appears under that tag. They can also add effects to launch a striking and dynamic video.
- Instagram Reels vs. TikTok:
There are some differences between Instagram “reels” and TikTok. First, TikTok allows users to record videos up to 60 seconds long, while Instagram “reels” only allow videos up to 15 seconds long. Second, TikTok offers a greater variety of special effects and filters than Instagram “reels.” TikTok also allows users to edit their videos more precisely, for example, by adding or removing parts of a video or changing its speed.
- Which one is better for businesses?
Overall, TikTok is a better choice for businesses than Instagram. TikTok has a larger and more interactive audience, which means that brands have more chances to reach new potential customers. TikTok is also more interactive than Instagram, which means that brands can build better relationships with their followers. However, it is worth noting that Instagram is a more mature platform and has a larger and more diverse audience.
- What’s best for businesses?
In general, TikTok is a better option for businesses than Instagram. TikTok has a larger and more active interactive audience, which means brands have more opportunities to reach new potential customers. TikTok is also more interactive than Instagram, which means brands can build better relationships with their followers. However, it should be noted that Instagram is a more mature platform and has a larger and more diverse audience, so brands should consider the goal of their campaigns before deciding which platform to use.
So we leave it up to you to consider all these points to choose what suits you best, as educational and eye-catching content is required for organic traffic to reach more potential customers from Instagram or TikTok. To learn more about building dynamic and educational content, our blog at Brainfood Marketing can help you refine what you create and get more customers!
