entrepreneur or a digital marketer, you surely know that advertising on Facebook is the cheapest in the market and, if done correctly, can generate sales in a short period of time. But for this, it is necessary to know the importance of proper segmentation, since investing in advertising without proper segmentation may not generate the expected results.
In this blog, I will teach you some tips and guidelines to improve the segmentation of your Facebook Ads campaigns and how to describe your audience to choose the right people to see your ad.
Need help with your business or venture? Request a free Digital Marketing consultation right now. We are ready to help you take your business to the next level. Click here.
I will also explain in detail what Facebook segmentation is and how it is divided into demographics, interests, behaviors, and connections. But first, let’s answer the main question: What is segmenting in Facebook Ads?
What is segmenting in Facebook Ads?
Segmenting consists of sending your ads to a small part of the population that has interests, behaviors, and characteristics that match your target audience. In other words, instead of sending mass advertising, you only send it to people who may be interested in your product or service.
Facebook collects data, interests, and behaviors from users to later send ads that match them.
What can I segment on Facebook Ads?
Segmentation on Facebook is divided into demographics, interests, behaviors, and connections, which are subdivided into many fields. It is not necessary to choose something from each field; choose what you want, and based on that, the number of your audience will grow or decrease depending on how much you segment. I recommend that the audience be over 200,000 people.
Suppose you want to sell baby clothes in your physical store in Jerez. In this case, advertising should be sent to people who live in Jerez, both men and women, since those who buy baby clothes are their parents. The age should be between approximately 23 and 43 years old, and the language should be Spanish. In the marital status, you can choose married, engaged, in a relationship, etc. The job does not matter in this case. In parents, you can choose “parents with young babies (1-2 years).” Interests can be in family, pregnancy, baby clothes, and you can also place where you want the ad to appear, whether on mobile, computer, etc.
In summary, segmentation is the way you describe your audience. In this way, you are choosing the right people to see your ad, but not just anyone, but only those who share the characteristics you chose.
Segmenting is a crucial step in any marketing strategy, but many people overlook it. It is not about just choosing randomly, but about knowing your target audience in-depth. How old are they? Where do they usually go? What type of content do they consume on YouTube? What brand of phone do they use? What are their buying habits? If you answer these questions, you will have a better understanding of who your ideal customers are.
To help you segment effectively, I provide you with an extensive list of options. However, you don’t have to do it all alone. Our experts and associates are here to help you create successful ads and save you the headache.
Do you want to increase your sales and reach your target audience effectively? Contact us today to find out how we can help you achieve your marketing goals.
Without further ado, I bid you farewell, but not before leaving the list I promised you:
Demographic Data
EDUCATION
- LEVEL OF EDUCATION
- PhD
- Completed university studies
- University studies in progress
- Incomplete university studies
- Master’s degree
- Postgraduate studies in progress
- Incomplete postgraduate studies
- High school complete
- High school in progress
- Incomplete high school
- Not specified
- Intermediate degree
- Professional degree
- Search for fields of study
- Search for school fields
- Year of college graduation
SEX
- Male
- Woman
- All
AGE
- Selection from 13 to +65
LANGUAGES
- SELECT LANGUAGE
- Arabic
- Chinese
- Czech
- Danish
- Dutch
- English
- Finnish
- French
- German
- Polish
- Hebrew
- Hindi
- Indonesian
- Hungarian
- Italian
- Japanese
- Korean
- Norwegian
- Portuguese
- Romanian
- Russian
- Spanish
- Swedish
- Thai
- Turkish
- Vietnamese
- Basque
PARTNERSHIP
- RELATIONSHIP STATUS
- Married
- Engaged
- Divorced
- In a relationship
- Domestic partner
- Open relationship
- Complicated relationship
- Separated
- Unspecified
- Single
- Civil union
- Widowed
WORK
- COMPANIES
- SECTORS
- Agriculture, fishing and forestry
- Food and restaurants
- Architecture and engineering
- Arts, entertainment, sports and media
- Biology, physical and social sciences
- Community and social services
- Construction and extraction
- Personal care and home services
- Education and libraries
- Military (Global)
- Government Officials (Global)
- Management
- Computer & Mathematics
- Business and Finance
- Production
- Administrative Services
- Medical and health care services
- Installation and repair services
- Cleaning and maintenance services
- Protection services
- Legal services
- Technical and IT services
- Transportation and relocation
- Sales
- Veterans (USA)
Politics (USA)
- Likely to interact with political content (conservatives)
- Likely to interact with political content (liberals)
- Likely to interact with political content (moderates)
- U.S. politics (conservatives)
- U.S. Politics (liberals)
- U.S. politics (moderates)
- U.S. Politics (Very Conservative)
- U.S. Politics (Very Liberal)
IMPORTANT EVENTS
- Friends of
- Friends of newly engaged people
- Friends of newlyweds
- Friends of newly moved friends
- Best friends of men with birthdays in 0 to 7 days
- Best friends of men who have birthdays in 7 to 30 days
- Best friends of women with birthdays in 0 to 7 days
- Best friends of women with birthdays in 7 to 30 days
- Best friends of people who have birthdays in 0 to 7 days
- Best friends of people with birthdays in 7 to 30 days
- Anniversary
- Anniversary within 30 days
- Anniversary within 31 to 60 days
- Birthday
- Birthday coming up (People who will have a birthday in the next week)
- Birthday Month
- Away from hometown
- Away from family
- Recent move
- New relationship
- New job
- Newly married (1 year)
- Newly married (3 months)
- Newly married (6 months)
- Newly engaged (1 year)
- Newly engaged (3 months)
- Newly engaged (6 months)
- Long distance relationships
FATHERS
- All parents
- Parents (all)
- Parents with young infants (1-2 years)
- Parents with adolescent children (13-18 years)
- Parents with adult children (18-26 years)
- Parents with preschool-age children (3-5 years)
- Parents with early school-age children (6-8 years)
- Parents with preadolescent children (8-12 years)
- New parents (0-12 months)
MOTHERS
- Big-city moms
- Corporate moms
- Fit moms (Fit moms)
- Green moms (e.g., environmental moms, etc.)
- Moms of grade school kids
- Moms of high school kids (Moms of high school kids)
- Moms of preschool kids
- New moms
- Soccer moms
- Stay-at-home moms
- Trendy moms (Trendy moms)
FINANCIAL ENTITY
- INCOME
- Trendy moms
- Household income: zip codes with the top 10% of incomes
- Household income: zip codes with the highest 10% of income
- Household income: zip codes with the highest 10% of income
- Household income: zip codes with highest 5% of income
- Household income: zip codes with highest 10% and 25% of income
- Household income: zip codes with the highest 25% and 50% of income
Interests
FITNESS AND WELLNESS
- Running
- Physical exercise
- Weight training
- Bodybuilding
- Fitness
- Meditation
- Yoga
FAMILY AND RELATIONS
- Friendship
- Weddings
- Dating
- Family
- Maternity
- Marriage
- Paternity
SHOPPING & FASHION
- Toys
- Fashion accessories
- Handbags
- Jewelry
- Sunglasses
- Dresses
- Beauty
- Cosmetics
- Fragrances
- Hair products
- Beauty salons
- Spa
- Tattoos
- Shopping
- Luxury items
- Boutique
- Shopping malls
- Online shopping
- Coupons
- Discount stores
- Clothing
- Men’s clothing
- Women’s Clothing
- Children’s clothing
- Shoes
FOOD AND BEVERAGES
- Beverages
- Energy drinks
- Coffee
- Juice
- Soft drinks
- Tea
- Alcoholic beverages
- Distilled beverage
- Beer
- Wine
- Food
- Chocolate
- Chinese cuisine
- Middle Eastern Cuisine
- Italian cuisine
- Japanese cuisine
- Mexican cuisine
- Thai cuisine
- German cuisine
- Korean food
- Spanish food
- French food
- Greek food
- Indian food
- Latin American food
- Organic food
- Fast food
- Vietnamese food
- Barbecue
- Pastries
- Fish and seafood
- Pizza
- Desserts
- Recipes
- Veganism
- Vegetarianism
- Restaurants
- Cafeterias
- Fast food restaurants
- Informal restaurants
- American-style restaurants
SPORTS AND OUTDOOR ACTIVITIES
- Sports
- Basketball
- Baseball
- Auto racing
- Skiing
- Soccer
- American soccer
- College soccer
- Golf
- Marathons
- Swimming
- Snowboarding
- Tennis
- Triathlons
- Volleyball
- Outdoor recreation
- Camping
- Hunting
- Mountain biking
- Horseback riding
- Sailing
- Fishing
- Hiking
- Surfing
HOBBIES AND ACTIVITIES
- Art and music
- Performing
- Performing arts
- Drums
- Fine arts
- Singing
- Dance
- Drawing
- Writing
- Sculpture
- Photography
- Guitar
- Handicrafts
- Painting
- Home and gardening
- DIY
- Household appliances
- Gardening
- Furniture
- Remodeling
- Pets
- Pet Food
- Horses
- Rabbits
- Cats
- Fish
- Dogs
- Birds
- Reptilia
- Current Topics
- Political and social issues
- Environmentalism
- Law
- Military
- Charities and causes
- Politics
- Religion
- Sustainability
- Community Issues
- Veterans
- Volunteerism
- Vehicles
- Automobiles
- Hybrid cars
- Trucks
- Mobile homes
- Boats
- Mini Vans
- Skateboards
- Motorcycles
- Electric vehicles
- Off-road vehicles
- Travel
- Vehicle rentals
- Cruises
- Ecotourism
- Hotels
- Lakes
- Mountains
- Nature
- Theme parks
- Beaches
- Tourism
- Vacations
- Adventure travel
- Air travel
BUSINESS & INDUSTRY
- Agriculture
- Architecture
- Healthcare
- Aviation
- Banking
- Commercial banking
- Investment banking
- Online banking
- Real Estate
- Science
- Retail
- Construction
- Design
- Interior Design
- Fashion Design
- Graphic Design
- Economics
- Higher education
- Nursing
- Entrepreneurship
- Personal Finance
- Investments
- Mortgage Lending
- Insurance
- Credit cards
- Management
- Engineering
- Internet
- Web hosting
- Web development
- Web design
- Digital marketing
- Digital media marketing
- Email marketing
- Social Media
- Search engine optimization
- Internet advertising
- Display advertising
- Marketing
- Business
- Small Business
- Advertising
- Sales
TECHNOLOGY
- Computers
- Network Storage
- Desktop Computers
- Hard Disk Drives
- Memory
- Monitors
- Processors
- Servers
- Software
- Free Software
- Tablets
- Consumer Electronics
- Game consoles
- Cameras
- GPS devices
- Audio equipment
- E-book readers
- Projectors
- Portable media players
- Televisions
- Smartphones
- Cell phones
- Camcorders
ENTERTAINMENT
- Live Events
- Ballet
- Bars
- Night Clubs
- Concerts
- Music festivals
- Parties
- Games
- Dance halls
- Theater
- Games
- Action games
- Games of chance
- Racing games
- Card games
- Casino games
- Sports games
- Strategy games
- Board games
- Word games
- Role playing games
- Simulation games
- Internet games
- Internet poker
- Video games
- Mental agility video games
- Shooting video games
- First person shooter video games
- Browser video games
- Multiplayer online role-playing video games
- Multiplayer online video games
- Reading
- Japanese comics
- Comic books
- Books
- Fiction books
- Non-fiction books
- Electronic books
- Literature
- Romance novels
- Newspapers
- Magazines
- Music
- Blues
- Jazz
- R&B Music
- Classical Music
- Country music
- Dance music
- Electronic music
- Gospel music
- Hip hop music
- Pop music
- Rock music
- Soul music
- Heavy rock
- Music videos
- Movies
- Musical
- Animated Movies
- Hollywood Movies
- Action Movies
- Japanese animation movies
- Science fiction movies
- Comedy movies
- Drama movies
- Fantasy movies
- Thriller movies
- Horror Movies
- Documentary films
- Television
- Television sitcoms
- TV quiz shows
- Reality Shows
- Talk Shows
Behaviors
DIGITAL ACTIVITIES
- Facebook access: older devices and operating systems
- Facebook page administrators
- Club and community page administrators
- Administrators of retail pages
- Food and restaurant page administrators
- Sports page administrators
- Business page administrators
- Health and beauty site administrators
- Travel and tourism site administrators
- Primary email domain
- Gmail users
- Hotmail users
- AOL email users
- Apple email users
- com email users
- Yahoo email users
- Home Page Sets
- People who used a home page game (yesterday)
- People who used a homepage game (last 14 days)
- People who used a homepage game (last 3 days)
- People who used a homepage game (last 7 days)
- Console video game players
- Internet browser used
- Facebook access (browser): Chrome
- Facebook access (browser):
- Firefox
- Access to Facebook (browser): Internet Explorer
- Access to Facebook (browser): Microsoft Edge
- Access to Facebook (browser): Opera
- Access to Facebook (browser): Safari
- Small business owners
- Operating system used
- Access to Facebook (OS): Mac OS X
- Access to Facebook (OS): Mac Sierra
- Access to Facebook (OS): Windows 10
- Access to Facebook (OS): Windows 7
- Access to Facebook (OS): Windows 8
- Access to Facebook (OS): Windows Vista
- Access to Facebook (OS): Windows XP
- Early adopters of technology
- Facebook paid users (30 days)
- Facebook paid users (90 days)
- Facebook paid users (above average spend)
MOBILE DEVICE USER
- Facebook access (mobile): smartphones and tablets
- Facebook access (mobile): tablets
- Facebook access (mobile): basic phones
- Facebook access (mobile): all mobile devices
- Android: 360° media content supported
- Android: 360° multimedia content not supported
- Network connection
- Facebook access (network type): 2G
- Facebook access (network type): 3G
- Facebook access (network type): 4G
- Facebook access (network type): wifi
- New smartphone and tablet users
- Owned by OnePlus
- All mobile devices by brand
- Facebook access (cellular): Motorola Android mobile devices
- Facebook access (mobile): Android HTC mobile devices
- Facebook access (mobile): LG Android mobile devices
- Facebook access (mobile): Samsung Android mobile devices
- Facebook access (cellular): Android mobile devices Sony
- Amazon
- Apple
- Gionee devices
- HTC
- LG
- Alcatel Owner
- Karbonn Owner
- Tecno Owner
- Xiaomi Owner
- Owned by ZTE
- Huawei Device Owner
- Samsung
- Sony
- All mobile devices by operating system
- Facebook access (mobile): Android devices
- Facebook access (mobile): Apple (iOS) devices
- Facebook access (mobile): Windows phones
MOBILE DEVICE USER/DEVICE USAGE TIME
- Uses a mobile device (+ 25 months)
- Uses a mobile device (10-12 months)
- Uses a mobile device (13-18 months)
- Uses a mobile device (19-24 months)
- Uses a mobile device (4-6 months)
- Uses a mobile device (7-9 months)
- Uses a mobile device (1 to 3 months)
- Uses a mobile device (less than 1 month)
SOCCER
- American soccer fans (high interaction with content)
- American soccer fans (moderate interaction with content)
- Friends of soccer fans
MULTICULTURAL AFFINITY
- African American (U.S.)
- Asian American (U.S.)
- Hispanic (U.S., bilingual)
- Hispanic (U.S., prevalence of Spanish)
- Hispanic (U.S., prevalence of English)
- Hispanics (U.S., all)
ANNIVERSARY
- Anniversary (within 61 to 90 days)
PURCHASE BEHAVIOR
- Shoppers who interacted (People who clicked on the “Buy” call-to-action button in the past week)
TRAVEL
- Commuters
- People who returned from a trip two weeks ago
- People who returned from a trip one week ago
- Frequent travelers
- Frequent international travelers
CONNECTIONS
FACEBOOK PAGES
- People who like your page
- Friends of people who like your page
- Exclude people who like your page
- Advanced combinations including applications and events
APPLICATIONS
- People who used your application
- Friends of people who used your application
- Exclude people who used your app
- Advanced combinations including fan pages and events
EVENTS
- People who responded to your event
- Exclude people who have already responded to your event
- Advanced combinations including fan pages and applications
