Christmas is one of the most profitable times of the year. Therefore, it is the ideal time to reach out to your customers in a more attractive and effective way through strategies that really engage them and do not become part of unopened offer emails.
The holiday season is always around the corner, and before you know it, you’ll be sharing Christmas dinner with family and friends.
You’re probably wondering, “How can I design a Christmas email that sells?” Look no further, in this post we’ll show you the best tips and other aspects you should consider to make your Christmas campaign a total success.
Tips to support a Christmas email campaign
To ensure the success of your Christmas email campaign, it is important to consider the following tips:
- Create a calendar that shows the most important dates of the season.
- Define a strategy that employs the strengths of your brand, such as novelties, famous products, or more requested categories.
- Adapt the content according to the calendar.
- Conduct an analysis of previous seasons to fine-tune details.
- Offer added value to the email with creative, practical, and effective campaigns.
- Convey a lot of Christmas spirit through your emails.
- Support a noble cause, be supportive and sensitize your subscribers.
Why design a Christmas email?
More and more companies are investing in marketing campaigns during holiday seasons such as Christmas, Black Friday, Mother’s Day, and Father’s Day.
The focus of these brands is mostly on email marketing, a strategy that allows them to reach a broad audience and represents sales and conversions for these companies.
It is important to take advantage of these dates to implement these strategies, as people are willing to receive emails that show them different product options.
Elements that a Christmas email must contain to achieve sales
A very important aspect of a Christmas email is its appearance, which is considered the most important element of an email marketing strategy.
Depending on the style of your email, it will hook customers or not. Likewise, there are certain fundamental principles that you should take into account to make your emails attractive and functional. Among the elements that you should implement to obtain a Christmas email that sells, we can mention:
1. Make the sender and email address clear
It is essential to make both the sender and email address clear enough. Personalizing the Christmas email is an excellent technique for the customer to associate the email with your business and therefore, with your brand, achieving that familiar feeling between the user and the business.
2. Provide a good impression from the header
The header is the first impression that the user has of your Christmas email, so it is important that it is attractive and captures their attention from the first moment. Creativity is essential, but you should not forget that the header should not exceed three centimeters in height.
It is important to keep in mind that many users deactivate image downloads in their emails, which means they will not be able to see the beautiful Christmas images that accompany your email. Therefore, it is essential that you make an effort to write a header that hooks the user and encourages them to activate image downloads.
3. Highlight your brand image in the upper left corner
The upper left corner of your Christmas email is a valuable space that you should take full advantage of. It is the ideal place to put your brand logo with eye-catching Christmas colors and motifs.
By doing this, you will be creating a visual connection between Christmas and your brand in the minds of users. From that moment on, users will associate all Christmas motifs with your brand.
4. Use high-resolution images
To make your Christmas email visually attractive and capture the user’s attention, it is essential that you use high-resolution images. Make sure the images you use are related to the content of the email.
5. Provide accurate information and a strong call-to-action
It is crucial that the information you provide in your Christmas email is accurate and relevant in order to avoid being marked as spam. Additionally, your call-to-action needs to be strong and easy to follow so that the user can take action with just a few clicks.
By following these tips and paying attention to every detail, you can create a Christmas email that sells. Remember to be creative, use the space appropriately, provide detailed information, and have a clear call-to-action. With these elements, you can achieve high levels of sales and success in your Christmas email marketing campaign.