Facebook is one of the most important social networks of the moment, with two billion active users, and it’s a good platform to announce and promote your products and services. Here at Brainfood Marketing, we will share with you how to create a fan page step by step, but first, we will explain the difference between a fan page and a personal profile on Facebook.
PERSONAL PROFILE VS FAN PAGE
Most people use Facebook to communicate and share things about their daily life, thoughts, memes, etc. And Facebook personal profile is the best place to do it, you can share things with your friends and family, but it’s limited, as you can only have 5,000 friends and it doesn’t allow you to advertise.
On the other hand, a fan page is a page created specifically for companies, blogs, artists, restaurants, etc. You can have unlimited followers, create an audience, and pay for advertising to reach many people and the best part is that it’s a free tool.
RESOURCES TO BOOST BUSINESSES
Facebook has many tools that can boost your business, some of them are the following:
- Facebook Ads, where you can advertise at a low cost and reach many people.
- Product catalog, you will have your online store.
- Bots, automated system that will answer messages for you.
- Segmentation, allows you to reach users interested in your product.
- Pixel to create advanced and wider campaigns.
- Unlimited fans with which you can create audiences.
- Integration with Instagram.
- Create community.
WHAT DO YOU NEED TO CREATE A FANPAGE?
First, you need to have a personal profile within the Facebook platform (if it’s your first time on Facebook, to create a profile, you will need an email).
Once you have your personal profile, access your Facebook account, and on the left-hand side, you will find a menu, click on see more, and there you will find the option of pages and create a new page.
You will put the name of the page, choose the category that is most related to the product or service you will offer.
Then you will put a description with a maximum of 250 characters of the history of your company or what encompasses its essence, then click on Create Page.
The image of your company is also very important, so you will have to add a preferably square profile picture and a banner. If you don’t know how to create these elements, a graphic designer will help you solve it so that your page looks aesthetic and professional.
At the top of your page, you can create a username, our suggestion is that you search the network for the availability of the name, in short, that it does not exist or that in the area you will be there is no name that is repeated as it will be easier to position it, buy the domains, and make the corresponding registrations of your brand in the future.
After adding the username, you can start sharing the URL of your fan page. An example of how your personalized URL could look like is: facebook.com/brainfoodmkt
Fanpage information
In this section, the user will find everything related to your business and it will be even easier for them to contact you.
In this section, it is important to add a contact number, your WhatsApp number so that they can send you messages automatically, and if you have WhatsApp Business, it will give you a better professional impression.
You can also add your email, website, business hours, and additional information about your products or services.
CTA Button
A CTA (Call To Action) button makes it easier for people who visit your page to take action. Examples of this include: placing the “Follow” button so that people can follow your page, if you’re a restaurant, you can place buttons like “Order Now,” “Reserve,” “Quote,” “Call,” “Send WhatsApp Message,” and more, to facilitate communication with your customers.
Fan Page Templates for Businesses
The business template is used to organize your page based on what you’re offering. You can find this tool in the Page Settings.
Whether you’re a non-profit organization, a politician, a public figure, a restaurant, or rent an event space, you’ll select the category that best fits what you offer and then click the “Apply Template” button.
Afterwards, a subcategory will be created where you will be given options to organize sections, making it easier for people to find what they are looking for on your Fanpage.
Page Roles
If you are the one who will manage your page but have a friend or partner who will also help you, then you will have to go to Page Settings > Add Page Roles and there you can add your friends, partners, or a community manager to help you feed your page.
There you can choose what role you will give them, whether it be administrator, editor, moderator, advertiser, or analyst.
Since Facebook acquired Instagram, we have the option of linking our accounts, but it is important that your Instagram account is also a business profile.
Messenger
With this tool, we can manage and link Facebook and Instagram messages and notifications. In the top bar, you will find the notification bell and inbox menu.
PUBLISHING TOOLS
A publishing tool makes your work easier and saves time. Facebook has Creator Studio, which will help you create a content plan, schedule your posts, and review statistics, such as how many people follow your page, how many people are liking and sharing your content. Based on these numbers, we can know how to improve for our customers.
CONCLUSION
A fanpage is a good option to put your business on the online map. You will have a large reach, and advertising is more economical than traditional advertising.
And if you still find it difficult to create a Fanpage even after reading this explanatory post, remember that we can help you. We have social media plans that can be adapted to you.
Schedule a consultation with us – it’s free!”
