We know that Google ADS drives small and large businesses to increase the level of traffic to their website, which leads to increased sales numbers.
For those in the digital marketing world, how Google Ads work is an advantage since the tool rewards those who have built a landing page that attracts the customer, and if the quality of its content is high. We know there are doubts about this, so we’ll show you how Google ADS works.
GOOGLE ADS
Today we’ll show you how Google ADS works and why it’s one of the best digital advertising platforms that you have to consider to improve and increase sales of your products or services.
Sure, this is a bit complex but we’ll try to keep things as simple as possible and this way you’ll learn how Google ADS works.
Google ADS allows all advertisers to have exposure on more than 3 million websites, of course, not counting the more than one million searches that are performed every second on their search engine. This is practically known as broadcast networks and Google Ads has two main networks, which are:
Search Network
In the results obtained by the Google search engine, these appear as the first option with the small difference of the word “Ad” at the top of the title. In the same way we can incorporate a button which will determine a specific action such as calling, registering, etc.
Display Network
Similarly, YouTube ads, websites, blogs, web pages, among others, are managed by the Google ADS tool. Here, the ads are videos, images or text boxes. This network usually reaches 90% of online users and does not always show content of relevance to the online user.
HOW DOES GOOGLE ADS WORK?
The way Google ADS ads work is a bit wide, but you’ll be able to know the most relevant ones to take into account when making an ad with this tool.
Segmentation
Hours and days
It will only show ads and advertising campaigns in a certain time which you have set in the configuration. If you own a bar, you can set your ad to be shown only on Thursdays, Fridays and Saturdays from 15:00 hours to 01:00.
Geography
The scope of the publication must be set in a geographic range according to the locations you can serve. If you’re from Barcelona and your services don’t reach Madrid, it wouldn’t make sense to take your ad to users searching in that city.
Genre
As it’s known, Google has a wide range of information about users, this is an advantage when starting your advertising campaign. It allows you to select if you want your ad to be exposed only to women or men as the case may be.
Age group and others
It’s possible to select the age range in which the ad will be displayed. If you’re a company that treats certain ailments that tend to appear over the years, your audience might not be among the 18 to 40 year old average age.
Ranking and the Bidding System
Bidding is the system that determines the maximum value per click, that is, the maximum cost you are willing to pay. This doesn’t imply that you are going to pay precisely this amount. Or if your bid is the highest your ad will be the first to be shown. This is where the game begins.
The AdRank is what determines the placement of your ad and this is how Google Ads works. According to the quality of your content you’ll get a rating from 01 to 10. It’s determined according to the percentage of clicks (CTR), the relevance of the keywords and the excellence of the landing page. In addition, if the users got what the title of your ad promised.
Once the score is obtained, it’s possible to select a bidding strategy:
- Maximize Clicks: The maximum bid will be set automatically, ideal to know the costs of each word.
- Maximize Conversions: You must first configure the conversions, i.e. the actions to be performed by the user on the web (sale, registration, call, others). In order to activate this strategy you must have at least 30 conversions registered in a month.
- Target CPA: You will manually indicate the maximum cost per acquisition that you are willing to pay. Google ADS will seek to achieve conversions below the maximum bid set. Remember to always adjust it to your cost reality for the product or service you’re offering.
- Manual CPC: Here we’ll manually set the maximum cost for each keyword. Although this strategy is usually more laborious, it gives more control over the budget available for the advertising campaign.
Keywords
Another fundamental link in how Google ADS ads work are the keywords. They’re in charge of showing your ad according to the user’s search. We suggest you to be very selective with the keywords you add to your list. For this, Google provides you with free tools such as Google Trends.
CONCLUSION
How do Google ADS ads work? They allow any company to have the opportunity to start its advertising campaign, a fact that drives the economy of any country.
Its high levels of audience targeting are what make this tool essential. How Google ADS works gives users the peace of mind that the ads they are shown are of interest to them and not just invasive advertising.
The invitation is to start your Google ADS campaign today and get the chance to take your reputation and sales level to a higher scale than you are now. What are you waiting for to contact us right now? Click here!
