The Marketing/SEO Alicante calendar is a tool that every brand should use. Thanks to it, a better organization and therefore a more effective execution of each of the plans carried out in the SEO marketing department can be achieved.
By definition, a calendar is the distribution of activities or tasks in a specific period of time. Thus, the marketing calendar is nothing more than that, but those tasks lead us to the fulfillment of the objectives set within that department.
What is the Marketing Calendar?
The marketing calendar is a document that shows the dates of the year, and there, each of the activities that must be carried out in favor of the brand and its web positioning is distributed in a specific way. This tool is mandatory, both in general marketing and in each category, such as SEO.
Local SEO is an area of digital marketing. It is a strategy that yields very good results if you are consistent and disciplined. Therefore, it is important to have a calendar that reminds you of the activities you must perform each day. And the same thing happens in general with everything related to marketing: “You have to be consistent, and for that, you need discipline, organization… the calendar is an ideal tool.”
The Benefit of Organization
One of the benefits of having a marketing calendar is that it allows you to be much more organized. The key to success in any market strategy, digital marketing, SEO… is to establish effective strategies through the following steps:
- Set goals.
- Analysis of the situation (competition, needs of the target audience…)
- Create a plan based on the collected information.
- Execution of the plan.
In creating the plan, the calendar should be designed and used in the execution of the plan. The calendar is more than just activities, who will be responsible must be established, which is why it is a very useful tool:
- Prevents the same activity from being performed twice.
- The department leader can know what each participant is doing at that precise moment.
- All activities are carried out thanks to the SEO marketing calendar.
All activities are carried out thanks to the SEO marketing calendar
There are companies that can guarantee what the title says, since the calendar is a faithful reminder of what must be done. This tool helps us to ensure that each task is executed exactly as planned. Many times what is planned is not the same as the results in real life, and the reason is that it is not executed as planned.
For example, in local SEO, there are link-building strategies, links that must be created at specific periods of time to avoid being penalized. Those who do not have a calendar overlook most of the dates, and at the end of the strategy, the results lose effectiveness by more than 50%. Others exaggerate, and on the days they remember, they publish more than they should, which is also dangerous (penalization).
There are many tasks that must be performed in the marketing department, not to mention if you have responsibilities in other areas of the company. To ensure that nothing is overlooked, a calendar is necessary, which will also help you work in a coordinated way.
