If we analyze the words that compose it, we can decipher what a chatbot is, chat=converse and bot=robot, so a chatbot is an artificial intelligence software capable of simulating a conversation with a person, answering questions or doubts automatically.
Chatbots are common in messaging tools such as Whatsapp, Messenger, Telegram, Instagram, among others.
Mostly, they focus more on customer service by resolving frequently asked questions and are an essential element to encourage interaction between brands and consumers. Generally, chatbots are used by consumer brands, social networks, management, and administration for a project.
And at Brainfood Marketing, we will explain to you how they work and how they can become a tool for your company.
HOW DOES A CHATBOT WORK?
A chatbot is an artificial intelligence software capable of performing certain tasks without the help of a person. It can hold simple conversations with the consumer, although they can also be complex like Google, Apple, or Amazon voice assistants.
That’s why chatbots use various principles of natural language to understand how humans communicate:
Natural Language Processing (NLP) is the field of knowledge of artificial intelligence that investigates the way machines communicate with people using natural languages, whether Spanish, English, Chinese, etc.
Natural Language Understanding (NLU) helps to understand what the user has communicated through lexicons, synonyms, and themes, tools that are used in conjunction with algorithms and rules to construct a dialogue.
Natural Language Generation (NLG) To go beyond generating pre-fabricated responses, the generation of natural language is required. The chatbot collects data to create a response.
Conversational Artificial Intelligence takes NLP and NLU to the next level, allowing for the creation of advanced dialogue systems to offer a realistic and engaging language experience.
WHAT ARE ITS ADVANTAGES?
Having a chatbot for your company will facilitate certain processes, here are some advantages:
- It offers basic attention without the need to pay a person to perform that action.
- Provides personalized attention to your customers in real-time.
- Allows answering customer doubts quickly and efficiently.
- Answers questions at any time of the day.
- Fidelizes your customers because it responds quickly.
- You can configure scheduled responses according to different business objectives.
- Generates realism in conversations.
- For some users, it is easier and more comfortable to talk to a bot than to a phone attendant.
TYPES OF CHATBOT
Simple chatbots: This software works based on commands and keywords that have been previously programmed. The chatbot guides you, you ask a question, and the chatbot gives you suggestions for words to guide you in the conversation. If you enter another word that is not within the previously programmed ones, the chatbot will invite you to reformulate your question.
Intelligent chatbots: They are of a more complex category, designed according to the philosophy of artificial intelligence, does not work based on keywords. It responds with suggestions about the written text and provides a more natural and human experience.
Some types of chatbots that you can find on the network to add to your messaging tools are: Builderall, Chatfuel, Octane Ai, Manychat, Snatchbot, Bot my work, among others.
A chatbot will help you:
Answer frequently asked questions about your product or service.
Explain how your product works.
Personalized and immediate customer service.
To feel closeness with your customers since the responses that you will program in the chatbot will go according to the tone of voice of your brand.
THE FUTURE OF CHATBOTS
Chatbots are used to improve certain communication processes, freeing people from repetitive tasks that can be resolved automatically, and thus they can dedicate more time to being more creative, innovative, and focus on refining strategies for their companies.
If you have any doubts about how to program your own chatbot for your social media, remember that we are experts in social media, so don’t hesitate to write to us. Remember that your first consultation is free!
