A landing page is a key tool for digital marketing strategies, whose main goal is to convert visitors into potential customers. In this blog, we will explore what a landing page is and why you should use one. Additionally, you will learn about the ideal structure of a landing page and how to compose it to be effective and generate sales opportunities.
What is a landing page and why should you use one?
A landing page is a section within a website that is created with the goal of converting visitors into potential customers. Generally, a landing page has a practical design with few links and basic information about the offer, as well as a form to execute the conversion.
The great advantage that a landing page offers is the ability to direct the visitor to a place where they are provided with relevant and necessary information to formalize the purchase of a service or product.
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What is a landing page used for?
A landing page is used to boost sales, capture prospects, and conversions of an offer, product, or service. It is ideal for any sector of the market. For example, if you want to generate a database of potential customers for a new residential complex in León, through a paid traffic strategy and a landing page, you can capture a set of users interested in buying a house.
Conversions
Before continuing, let’s talk a little more about conversions. A conversion is the action that the user performs on the landing page. When the website visitor responds to an offer of a service and takes the concrete action to go to the purchase or provides personal information such as names, phone numbers, emails, among others, in exchange for an offer of a free service.
To ensure that each visitor performs a direct or indirect conversion, it is necessary that the landing pages are well-designed and oriented towards conversion, generating sales opportunities. Normally, their performance is measured and the trial time is improved, where the conversion rate is increased by 8 to 10 times more.
How are landing pages composed?
Using a landing page has become a vital tool in digital marketing strategies, as they guarantee the acquisition of leads that you can then convert into customers. It is very easy to design and is of great use for your brand. Below, we show you the ideal structure of a landing page:
1. Create a short and attractive form
The first step in creating an effective landing page is to design a short and attractive form. If the questionnaire is boring, long, or has irrelevant questions, users will lose interest. It is better to include personal questions that provide valuable information, such as name, email, interests, and hobbies.
2. Clear and persuasive text
Effective copy should be clear, persuasive, and concise. Users who visit a landing page are already interested in the product, so it is not necessary to go into unnecessary details. You should focus on the benefits that your product or service offers and use persuasive language that encourages them to become potential customers.
3. Clear and prominent call to action
The call to action is one of the most important elements on a landing page. It must be clear, concise, colorful, and attractive. Additionally, it is essential that it is in a visible place, preferably at the top of the page, without the need to scroll. You can complement it with images, forms, and headlines that capture the user’s attention.
4. Minimalist and consistent design
The key to a perfect landing page is to maintain a minimalist and consistent design that aligns with your brand’s image. You shouldn’t overload the page with too much information or visual elements that distract the user. It’s essential to use the same graphic line as your website, typography, colors, and logo to convey trust and credibility.
5. Find the Ideal Platform
If you don’t have a graphic designer, don’t worry. There are many tools and templates that allow you to design your landing page easily and quickly. Choose the platform that best suits your needs and follow the above tips to create a perfect landing page.
Conclusion
Remember that each landing page is unique and may vary depending on your needs. However, it’s essential to use the PAS (Problem, Agitation, and Solution) method to capture the user’s attention and turn them into a potential customer. By following the advice of a professional SEO copywriter, you can create an effective landing page that increases your conversions and helps you achieve your business goals.