Hello everyone! I’m Joaquín, the SEO specialist at Brainfood, and today I’ve decided to deviate from our usual programming to reveal a well-kept secret. Are you ready to hear it? Our clients are not only large or small businesses; they are also individuals with one or more blogs who are looking to monetize them.
If you don’t know what we mean, don’t worry, keep reading because we’ll explain everything to you.
Before we continue, did you know that we have a Marketing training agency? Soon we will open the basic SEO module, advanced SEO, SEO for niches, etc. Don’t miss out on these courses. But enough talk, let’s get started!
What is monetizing?
Monetizing is the art of generating passive income through a website, which is usually a blog. And why would you want to monetize your blog? Simply because it is an excellent way to earn additional income.
At Brainfood, we’ve helped several of our blogger clients “increase their traffic and generate more income”. Don’t believe me? Look at these screenshots:
As you can see in the previous screenshot of one of our client’s Google Adsense panel, this month (October) we have managed to generate almost 10,000 MXN in earnings with their blogs. And this is just the result of one monetization model; there are many others we can use.
And what is positioning?
Positioning is the art of appearing in the top search results of Google. If you have a business that sells products or services, it’s important that your website is well positioned in the search results. If you’re on Google, the probability of someone buying from you is almost 70%.
In conclusion, positioning a website is directly focused on small, medium, and large businesses that are looking to “capture” new customers to sell their products or services. On the other hand, monetizing is focused on the development of “digital businesses” that can generate passive income.
Can I monetize my website that sells products or services?
Of course you can! While a blog is an excellent channel to show how much we know about a specific topic and generate a passive flow of potential prospects, it can also be a passive channel of income.
Imagine this: every month, you generate more than 5,000 MXN passively with Google Adsense or other monetization models, and like any entrepreneur, you use this money to pay for marketing services, Google ADS campaigns, Facebook ADS, or even to pay the restaurant bill.
How to achieve monetization?
To achieve monetization, you need to focus on SEO strategies. Good SEO work that focuses correctly on monetization can generate more than 30,000 MXN per month. And if you don’t believe me, take a look at this screenshot from another account that our digital marketing agency manages.
The most curious thing about the monetization process is that it often doesn’t depend on large amounts of web traffic, but on a correct selection of keywords, link building strategies, content, and prioritization.
We can give you the example of the page: https://www.cancunallinclusive-resorts.com/ The page itself doesn’t move large amounts of web traffic and in fact, it’s not very aesthetically pleasing. We confirmed this with a simple AHREF capture.
This website with just 130 visits per month is generating about 5,000 MXN in earnings in Google Adsense and 12,000 in Booking.com. So if you have a blog and you’re not yet living off of it, you can contact us right away.
How to monetize your website selling products or services?
If you have a website that sells products or services, did you know that you can also monetize it? While a blog is an excellent tool to showcase your knowledge on a specific topic and generate a passive flow of potential prospects, it can also be a passive income channel.
But how can you achieve this? Imagine passively generating more than 5,000 MXN per month with Google AdSense or other monetization models. Like any entrepreneur, you could use that money to pay for marketing services, Google ADS campaigns, Facebook ADS, or even to pay the restaurant bill.
There are many monetization models that can be employed on one or several websites or even for the creation of online projects. I know people who earn more than 50,000 MXN with their blogs using one or more monetization models.
Monetization Models
Google AdSense is the best-known monetization model for being part of Google. It is considered the best income generation model as it works under the CPM (Cost per thousand impressions) and CPA (Cost per acquisition) schemes.
There is also the CPA model, which generates income through one or several acquisitions. This model is broken down into subcategories, such as Amazon Affiliates, Content Locking, Booking Affiliate, and generally under the Affiliate Marketing paradigm.
Another monetization model is CPM, which works under the cost per thousand impressions scheme. Examples of this model include ADS Terra, Pop Ads, Infolink, among others. This type of model is employed when a website is not accepted in Google AdSense or has been banned from it. Here, it depends a lot on the organic traffic, the earnings you can have.
You can also sell web traffic and advertising space on your website. If you have a well-worked website, with traffic, authority, and reputation, you can sell advertising space on it. Additionally, selling reviews is another way to generate passive income on a website. Depending on the traffic, authority, size, you can sell a review for up to 150,000 MXN.
How to monetize your website?
The first step to monetizing your website is to know its quality. This will allow you to understand, analyze, and prioritize the set of activities and the best affiliate programs to generate passive income. Remember that it doesn’t matter if you don’t understand all of this right now, soon we’ll have several posts focused on SEO.
Remember that we have a 100% dedicated SEO team specialized in taking your website to the best positions in the SERP. If you don’t know how to monetize your website, contact us! We have packages to help you achieve it.