Do you know about the advantages and disadvantages of websites? Since the advent of the word wide web (www), the presence in the digital world has become more and more essential over the years, to the point of being almost mandatory for any company or personal brand to have a website. In Mexico there are very interesting facts about the use of the internet in 2022:
The beginning of the COVID-19 pandemic motivated the acceleration in an exponential way of the incorporation to digital media. This digital universe has brought together from personal brands to large corporations. That’s why we want to show you what are the advantages and disadvantages of websites in our times, but not before telling you what are the characteristics of a successful website.
CHARACTERISTICS OF A WEBSITE
All websites have similar characteristics; such as the header, the body and footer, however these are not the type of things that we’ll talk about next; we’ll show you the main characteristics of a web page that you should keep in mind when developing it.
Fast loading
In view of the massive consumption of information, the page download speed must be high. Otherwise, the level of abandonment of your site will be high and this will be unfavorable to you. This is influenced by how your site is built and where it’s hosted.
Search Engine Optimization (SEO)
It’s valuable to be present in the formulation and writing of the content that will be published. This strategy will help obtain better organic results and visibility in the different search engines. If you want to know more about this topic you can read: Why is it important to have an SEO strategy on your website?
Easy to use
Here you should work to make the user feel that, when navigating through your page, he/she is in complete control. This is achieved by avoiding unnecessary tabs opening automatically, and generating logical navigation paths so that the user doesn’t get lost.
You cannot overlook the web structure, it must be organized in such a way that the user is attracted to return to consult information on the page.
ADVANTAGES OF A WEBSITE
Having a professional online brand
Of course, social networks are an important part of any current digital marketing strategy, however, a well-done website will give your brand strength and solidity online.
24/7 presence, worldwide
Your brand will have its own space online. It’ll be like having a virtual establishment operating for you while you sleep. In addition, you will have a global diffusion by being available to anyone with internet access.
Unified and accessible information
Your website becomes the point of reference for your potential clients to consult what you do, where you are located and even in the future, to buy online. It’s also a good reference and material for your sales team.
Useful for introverts
New generations tend to ask less and research more online. They have replaced calling with messaging and a complete, dynamic and attractive website will always be a reference worth sharing.
Pillar of a scalable (and sustainable) strategy
Having a website is like building on your own land. You can (and should) grow your site based on what your customers demand to see online. It’s sustainable because a piece of web content –as long as you pay for your hosting– doesn’t expire. You can keep optimizing it and sharing it on other channels such as mailing and social networks.
DISADVANTAGES OF A WEBSITE
And although it may be hard to believe, we can assure you that the disadvantages of a website can also make you want to avoid them. This is why we will point them out for you to keep in mind at all times.
Fraudulent Websites
The main disadvantage of websites is that there are those that provide false information. In some cases, those that seek to collect confidential information to extract economic resources from their consumers or offering goods or services without being of the promised quality.
This detracts confidence especially to visitors who have been scammed in other sites. That’s why we must take into account the quality of our site, the security we offer in it and the positioning in search engines to ensure that the visitor will remain on our website.
Invasive advertising
It’s uncomfortable for users to arrive at any virtual space and have to see advertising with content unrelated to their topics of interest or piled on top of the content they want to see.
If you are going to monetize your site, make sure you have the advertising in a visible place, but at the same time allow the reader to follow the thread of the reading he’s being part of.
Limit interpersonal relationships
Virtual interactions inhibit the ability to generate interpersonal relationships which are necessary for the development and evolution of society.
Minimizes personal interaction
The disadvantage of a website is present depending on the quality with which you publish your content. The user could determine that your product or service does not favor him, and you’ll end up not even knowing that the idea of contacting you was discarded without the opportunity to make direct contact to the lead.
Puts you in serious competition
In the age of information, those who do not share it are doing wrong. Although if your competitors talk about the subject you are dedicated to, you also run the risk of a negative campaign and of being exposed.
ADVANTAGES OF A COMPANY HAVING A WEBSITE
The increase of internet users in Mexico grew by 3.6 million (2022 compared to 2021). By the first half of 2022 in Mexico there were 96.87 million active users. This means that most of your potential customers are on a single channel, and although they are exposed to a high traffic of content, not including your company would be like simply not existing. Regardless of the market you are targeting, your presence in this virtual world with a website should start NOW.
Use website advantages to your advantage and although some disadvantages of websites may persist unfavorably, if you do it in a cautious and organized way, you won’t have to worry about major things. Remember that the world of atoms to which we were used to evolved to a digital universe. The important thing is that you know how to stand out and here we will give you the tips that will help you to obtain that result.
TIPS TO TAKE ADVANTAGE OF A WEBSITE
Be adaptable for mobiles
Web pages should look good on computer and/or mobile devices. It’s a golden rule that pages adapt their appearance to improve the interface and experience of the mobile user.
Most of the time online users connect to the internet through mobile connections such as smartphones, laptops and tablets. It’s becoming less and less common to browse from desktop computers.
Preserve your graphic branding
As a marketing strategy, stay true to the colors and styles of your brand, refrain from making abrupt changes that won’t allow the user to connect the characteristics of the website to your company.
Be up to date
As time goes by, you may find errors or areas that can be improved, even the information offered on it. Don’t worry about this, the updating must be constant and never stop. This is also key in a content marketing strategy.
Shoemaker to your shoes
When you focus your time and effort on closing sales and operating your business, you understand the value of the work of a specialist who has already had a learning curve and mistakes to learn from. If you want to know how we do it, you can click here.
Explore a content strategy
It’s important that you’re aware of the best way to make yourself known according to the trends of the moment. So from your virtual space it’ll be important that you publish informative content and not just sales content that allows your readers to learn more about your products and services, and how they apply to everyday life. So you’ll be present in everyday thinking.
You’ll want to be the one who educates your customers, before the competition does it for you and you’re forgotten. With the support of specialists, your site can also incorporate a strategy so that the contents, besides being useful, are found by search engines and visited by potential clients.
CONCLUSION
If you’re going to (seriously) start a business. If your brand doesn’t have a website yet or you want to renew it, we consider that the question to solve is not whether or not to have a website, but the right time. And the best time is when you trust and love what you do and sell.
We hope you enjoyed and found this information useful, getting to know the advantages and disadvantages of websites and the characteristics that make it essential for the development of your brand.
Do you want to take the next step?
Check out our web design service with Website Flex, which allows you to start from a basic site and adjust it to your needs. You can find more information about this service here.