Nowadays, the way of advertising has changed. Although there are different platforms and tools, today we come to explain what Google ADS is and learn about advertising on Google that has led many to succeed.
WHAT IS GOOGLE ADS / ADWORDS?
In the year 2000, Google incorporated this tool in order to finance their search engine project that was increasing its success in an accelerated way.
In this first stage, it only generated advertising through texts in order not to slow down the loading of websites. And in 2018 they decided to renew their image and change the name of the tool to Google ADS. How Google ADS works is no longer in doubt due to the positive results observed in recent years by companies.
GOOGLE ADS
Part of its success today is due to its incredible ability to evolve the way advertising is done. Basically, what is Google ADS? It has become the essential manager of digital campaigns online. It also offers free tools to know in more detail the search interests of the population, and the level of assertiveness of campaigns.
Google ADS changes the cost and the way of advertising. With its method of Pay Per Click (PPC) we will only be paying for the times that users click on our ad and end up directed to a URL that we set. We will quickly tell you how it works, you’ll know its advantages and disadvantages. And you’ll also see why you should use it for your company.
HOW DOES GOOGLE ADS WORK?
The function of Google ADS is due to a set of criteria, which are:
Geography
It will define the geographic range in which it will show advertising. This leads to the ad being displayed with greater relevance in places where they can access your service or product.
Visibility
To the geographic specifications we will add the indication that the advertisement will only be shown when the user searches specific topics. Or we’ll indicate that it’ll not be shown according to some topics. That is to say, we will not show the ad of a steak restaurant when the user searches for vegan dishes and recipes.
Budget
This has revolutionized access to advertising. No matter what budget you have, you will have the same chances of your ad appearing as any other company, depending on the level of relevance and quality of your content.
Flexible editing
No matter how long your ad has been running, you can pause it at any time and activate it again whenever you want. It even allows you to modify the ad when you think it’s necessary to do so.
Pay per click (PPC)
You will not have to pay for each user that sees your ad, you will only pay for those clicks on your ad that lead them to the URL you set. This becomes an advantage if your budget is scarce.
GOOGLE ADS CAMPAIGNS
Search
These ads will only be visible at the top of the search results. With a small “Ad” signage, which will let you know that the link is being sponsored. The ads to be displayed will be selected according to the keywords that match the search terms.
Display
These ads have much more diversity in application and dissemination, as they can be displayed on websites, blogs or news pages. This usually covers 90% of internet users. Which will be displayed in different ways, for example:
- Banner
- Text
- Gmail
- Application
YouTube Ads
Surely you’ve used YouTube, and seen that either at the beginning, middle or end of a video an ad is displayed. These might be managed by Google ADS
Ads for Apps
When browsing the Play Store in case of Android, you’ve probably seen how some apps are promoted, even when you already downloaded some you receive the invitation to download another application with similar features or other.
WHY SHOULD YOU USE GOOGLE ADS?
Due to its immediacy with which it incorporates your ad we will not have to wait long to get results, plus with its way of charging for advertising we’ll be paying practically only for those people who were really interested in your ad.
Let’s remember that more than 60% of the population is surfing the internet with an average of six hours a day online, so you know where your customers are. Don’t let them pass you by.
Advantages of Google ADS
Audience segmentation
Surely you’ve already seen some details of how Google ADS allows you to segment your audience by different areas, from geographic range, age group, gender, tastes, economic classes, etc.. This gives a great advantage when it comes to advertising campaigns.
Time segmentation
It also allows you to choose which days of the week you want your publication to be active. And if it is in a specific range of hours, you can also segment it.
Recognition and Reputation
The fact that your brand appears among the first results will undoubtedly generate a greater sense of trust and reliability for your customers. If you stand out and Google recommends you it must be because you are doing something right.
Disadvantages of Google ADS
There are elements that have led some people to hate this tool, not because it’s bad by any means, but because the incorrect construction of ads can lead you to generate many clicks on your link, but none of them will result in a purchase or purchase of a service. Remember that you can turn to experts who will guide you to the success of your advertising campaign.
IN CONCLUSION
We hope we clarified your concerns regarding what is Google ADS? and what is Google AdWords? Making it clear that they’ve become a faithful channel to take your advertising campaigns to another level of diffusion. Don’t wait any longer. This is the time to take action and no matter how small your budget is and regardless of the area of action of your business sector, the doors of this tool will be available to you.
Do you need help with your Google ADS campaigns? At Brainfood Marketing, we have real experts certified by Google to take your Google ADS campaigns to another level. Contact us right now!